How to dominate the web with an effective website and web marketing program”. That title might sound a little over-the-top to some, but the truth is you CAN dominate your competitors on the web and in the process double or triple the amount of leads you currently receive. In a relatively short period of time your company can become the “perceived” major player in your market whether you’re a startup or a large company whose been in the business for 30 years.
In fact, I’ve found that many of the larger companies in our industry feel just fine sticking with word-of-mouth referrals, not interested in the “new way of the web”, and not realizing how many leads they are giving up in a week, month and years time. This presents a profound opportunity for smaller companies to realize explosive growth IF they get out front in marketing their business on the web.
But let me back up for a minute. Before I give the 5 actions you can take this winter, I should say this. If you aren’t yet aware of the opportunity your company has to grow through the web lets get you up to speed.
First, over 90% of businesses (your prospects) searching for products and services go to the web to find a vendor. Most of the companies searching for the services you offer will make their decision of who to choose between just the top few companies listed on Google. If you haven’t reached out to your customers since you last provided a service for them, chances are they’ll be searching for someone new online too. More about that later.
Second, all highly regarded small business experts agree that the center of your marketing efforts must be online to successfully grow in today’s business environment. Marketing guru John Janstch of the best selling book Ducttape Marketing recently wrote:
“Your online presence is your key to success no matter what your business sells – no matter if all of your transactions are done face-to-face – no matter if you don’t yet see a way to get a return from your Facebook page – no matter if you’ve never bought an online ad…”
And third, pavement contractors like yourself are telling us about the great results they’re receiving by marketing their business on the web. Here’s what a recent contractor told me:
We usually do around 280-300 estimates each year through the office. Well this year I’m up to 437 [in November]… the SEO and great site are a huge part of that.”
The truth is, many web marketing contractors are doing so well, they won’t even talk to me about their success – for fear of their competitors finding out about their “best kept secret”. I don’t blame them.
Finally, ask yourself this question. What could 10 or more additional qualified leads a month do for your company? That is a very reasonable expectation for contractors who invest in an ongoing web marketing program. With that in mind let’s get started.
Brett Neal
