by Gary Goldman, Goldman and Associates | Marketing and Sales
Help wanted. Familiarity with residential and commercial pavement maintenance required. Excellent compensation. Successful candidates must: • be captivated by their work • be patient and persevering and not discouraged by setbacks • customarily compete against...
by Gary Goldman, Goldman and Associates | Marketing and Sales
You’d think these were boom times, judging by all the pavement maintenance work that is going on. Some might say this pavement maintenance buzz is not surprising, but this is a buzz with a difference. It lacks the “go for it” gusto of pavement...
by Gary Goldman, Goldman and Associates | Marketing and Sales
We spend a lot of time maintaining the trucks, loaders, mowers, trimmers, and blowers that we purchase. However, many contractors do not see the need to perform “preventive maintenance” on their business operations. In these times of uncertainty, I am seeing more and...
by Gary Goldman, Goldman and Associates | Marketing and Sales
In a quest to increase your sales you begin a campaign to market your company to as many potential clients as possible. You change into your sales role and peruse new clients with vengeance. You are not satisfied until you are awarded as many bids as possible. You...
by Gary Goldman, Goldman and Associates | Marketing and Sales
We could do role-playing until we turn blue in the face. We could read all the books, watch all the videos ever made, and still some of us would have a hard time meeting and greeting strangers. We are all different when it comes to assertiveness, being social and...