by Gary Goldman, Goldman and Associates | Marketing and Sales
In a quest to increase your sales you begin a campaign to market your company to as many potential clients as possible. You change into your sales role and peruse new clients with vengeance. You are not satisfied until you are awarded as many bids as possible. You...
by Brett Neal, PaveMan Pro | Marketing and Sales
Many paving contractors have websites, others remain have-nots. All the have-nots, and a vast majority of those who have a site often wonder why? What precise good does a website do for a contractor? How much business comes in via the site? What’s the point? ...
by Paveman Pro | Marketing and Sales
To succeed, a business owner needs to have, or be able to hire, a number of skills in addition to the core business function – in this case, asphalt paving and maintenance expertise. The asphalt expertise dog can’t hunt alone. He needs something to hunt for,...
by Paveman Pro | Marketing and Sales
Pavement contractors are straight up folks, working way too hard to earn a living by providing an authentic, valuable service. And then there’s that “used oil/black paint” faction that impersonates legitimate contractors. In addition to the fleece job they perpetrate...
by Brett Neal, PaveMan Pro | Marketing and Sales
If you had 30 seconds in an elevator to pitch your business to the CEO of the largest property management firm in town, what sort of message would you hope to convey? What do you say in 30 seconds about your asphalt paving and repair business that will stick in the...
by Patty LeFever owner of Publicite’ | Marketing and Sales
Have you ever noticed when our economy even smells like it is going to take a down-turn, slow up, or lord forbid a recession, panicked company owners run to their marketing/advertising departments and begin the shearing process on, what was probably already too lean...